A Ready-Made Play in APEX
Battle Card
Where you win against this competitor, at this account.
Generic battle cards compare feature lists. They tell you what a competitor sells, not how to beat them here.
The TSE Battle Card is written for one competitor at one account: your win themes, where they will come at you, the trap questions that expose the gap, and how this buyer wins in their own market by choosing you.
What you get
- Win themes for this account — not a feature grid
- Where they will come at you, and the answer
- Trap questions that expose their weak ground
- How this buyer wins in their own market by choosing you
- Refreshed as the competitive field moves
See a real one
A complete Battle Card, real output, company anonymized.
The agents on it
APEX directs the agent families at your account, then assembles the Play from intelligence that already exists.
RECON
Researches the account — financials, priorities, pain signals.
SECTOR
Reads the industry — trends, regulation, vertical language.
VANTAGE
Builds the value case — ROI, payback, benchmarks.
Other Plays
All ten PlaysRun it on your own account. It takes one button.
No blank templates for you to fill in.